Category: Speaking
I’ve known the good folk at cScape for many years and recently they’ve been making a splash with the launch of their Customer Engagement Unit, headed by Richard Sedley. It was my pleasure therefore to open their Thought Leadership Workshop on the topic of the migration “From User Experience to Customer Engagement”. The Brewery on Chiswell Street, EC1 is a great venue and the audience of some 100 people was enthusiastic, engaged (no pun!) and eclectic.
Write-ups of the event are available from cScape.
May 8th will find me at the Periodical Publishers’ Association’s annual conference, speaking to the Independent Publishers’ stream about the monetisation model I’ve developed with e-Consultancy.
“Internet and digital technologies: their role in engaging the next generation” – British Council’s Global Leadership Team
I was pleased to be asked to address the Global Leadership Team of the British Council at their biannual GLT summit. The GLT comprises the UK directorate as well as the Country Directors, some 35 people in total, and they spent a couple of hours on the topic. In addition to a presentation delivered in London the session was webcast to the offices globally, and the Q&A session included some from ‘web attendees’ in addition to the GLT.
The agenda for the Emetrics Summit in London (29-30 March 2007) has been released and I’m pleased to be providing a succinct contribution to the proceedings:
You are well aware of the value of web analytics. Now it’s time for the insider’s look at what’s really worth pursuing and what should be avoided. Ian’s challenge to clients, readers etc is to start from ‘actionable scenarios’ when implementing emetrics systems (especially the very challenging, enterprise-scale ones) and how to ensure that the business focuses upon actions and not ‘analysis-paralysis’. Ian takes a look at pragmatic considerations for very senior marketers and commercial people, and provides a view of how emetrics is seen, valued, abused and lauded around the board table.
It’s shaping up to be a really interesting couple of days with some great speakers. Worth attending just for the networking and insight opportunities.
Expect some good information too. As Jim Sterne said (rather severely) to all speakers:
As I’ve said previously, this audience pretty much understands the what – they want insight into the how…
Should be a fun event!
Chairing the PPC stream at Digital Cream | Events | E-consultancy.com
“The exclusive networking event for senior digital marketers and buyers” launches with a whole day’s streamed presentation, discussion and debate on digital marketing.
The attendee list is a senior one from many of the UK’s most interesting digital businesses, so I’m expecting that the networking opportunities and value will be high.
I’m looking forward to speaking at the Manchester Digital/e-Consultancy “Digital Shorts” event in Manchester on 17 January.
Ian Jindal, Editor in Chief of InternetRetailing Magazine and portal and Business Consultant
Hot Topics for 2007
A frequent commentator on “Web 2.0” (by now, “so 2006”) Ian casts his eye over current and emerging marketing developments and sets out:
The marketing challenges to the digital customer of 2007
The aspects of Web 2.0 that should be carried forward
Emerging trends and capabilities of note to marketers
A quick reflection on the Christmas ‘winners and losers’
There’s plenty of time before and afterwards for chatting in the bar, so drop me a note if you’d like to make sure we meet, or if you’ve any questions you’d like me to cover.