Author: Ian Jindal

The agenda for the Emetrics Summit in London (29-30 March 2007) has been released and I’m pleased to be providing a succinct contribution to the proceedings:

You are well aware of the value of web analytics. Now it’s time for the insider’s look at what’s really worth pursuing and what should be avoided. Ian’s challenge to clients, readers etc is to start from ‘actionable scenarios’ when implementing emetrics systems (especially the very challenging, enterprise-scale ones) and how to ensure that the business focuses upon actions and not ‘analysis-paralysis’. Ian takes a look at pragmatic considerations for very senior marketers and commercial people, and provides a view of how emetrics is seen, valued, abused and lauded around the board table.

It’s shaping up to be a really interesting couple of days with some great speakers. Worth attending just for the networking and insight opportunities.

Expect some good information too. As Jim Sterne said (rather severely) to all speakers:

As I’ve said previously, this audience pretty much understands the what – they want insight into the how…

Should be a fun event!

“The exclusive networking event for senior digital marketers and buyers” launches with a whole day’s streamed presentation, discussion and debate on digital marketing.

The attendee list is a senior one from many of the UK’s most interesting digital businesses, so I’m expecting that the networking opportunities and value will be high.

The Retail Business ShowPresenting on the issues Retailers face in implementing sophisticated search and guided navigation products, with Joris Beckers of Fredhopper.

Breakfast Briefing – Emerging Trends for Internet Professionals | Training | E-consultancy.come-Consultancy have started offering Breakfast Briefings – early morning sessions on key issues for e-marketers, starting at 0800 and lasting about 2 hours. It’s a good way for people to be able to meet, get some stimulus and keep abreast of developments – and still get to the office for a near-full day’s work.

I’m pleased to have been asked to host the March event, where I’ll be looking at the emerging trends that should be of interest, concern or excitement to internet professionals.

I’m looking forward to speaking at the Manchester Digital/e-Consultancy “Digital Shorts” event in Manchester on 17 January.

Ian Jindal, Editor in Chief of InternetRetailing Magazine and portal and Business Consultant

Hot Topics for 2007
A frequent commentator on “Web 2.0” (by now, “so 2006”) Ian casts his eye over current and emerging marketing developments and sets out:
The marketing challenges to the digital customer of 2007
The aspects of Web 2.0 that should be carried forward
Emerging trends and capabilities of note to marketers
A quick reflection on the Christmas ‘winners and losers’

There’s plenty of time before and afterwards for chatting in the bar, so drop me a note if you’d like to make sure we meet, or if you’ve any questions you’d like me to cover.

Shell International’s Web Communications team have arranged a conference for the senior global marketers, in The Hague. I’m pleased to have been asked to programme and chair one of the days, looking at practical steps forward in web communications, of 5 December. In addition to Shell’s talented Head Office team we have speakers from Philips, Google UK, AOL UK, ABB, GE and Rio Tinto.

Inside the bubbleI’ve been invited by Banner to speak at an interesting panel on 9 October, 2006. The event is at the Serpentine Gallery Pavillion (designed by Rem Koolhaas and Cecil Balmond). Very much looking forward to the evening. See the Banner site for further information and registration.

UPDATE: Edited video of the evening now available:

Web 2.0: Buzz but not hype | Internet Marketing News and Blog | E-consultancy.com

A panel of industry experts, brought together by Conchango … have convened to debate the issue of the latest buzz phrase Web 2.0 [at a] roundtable titled ‘Web 2.0: Marketing hype or the second coming of the internet?’