Presentation to the London College of Fashion’s faculty

I was pleased to accept an invitation from Dr Julia Gaimster to address the Faculty at the London College of Fashion on the topic of the impact of ecommerce and recent internet developments in customers’ approaches to buying fashion. In an hour’s session on 19 September 2008 we covered competitive positioning in a digital age, rich media and aspects of customer behaviour.On an enrolment day, with the newer of the LCF’s 5000 students thronging the hallways and staircases, it was a visible and pertinent reminder of the ever-changing trends and faces in fashion and the need for the business, production, teaching, logistical and technological aspects of such an important industry to keep up with behaviour – as well as setting future trends.

It was a lively and fun session and I’m looking forward to future sessions with the wider team at LCF.