Chairing session at The Walpole Luxury eBusiness Forum – “Luxury Online – Upside in a Cold Climate”
Published on
Ian Jindal
Categories: Speaking
I was pleased to be invited to an ‘in conversation’ and Chairing session at The Walpole’s Luxury eBusiness Forum, held at the RAC on 8 October.
Some great speakers and an interesting and engaged delegate list. As ever, the real value was in the 1:1 conversations over coffee. The take-away for me is that in these difficult times there are opportunities for brands whose focus blends quality and service. At the higher price-points value is more important than price to the more affluent customer. Empty brand promises are exposed ruthlessly online so the opportunity for strong multichannel sales can be damaged by timid or inept online activity.
Latest Articles
RetailCraft 34 – ”Phenotype” – Andy Jayes of Fenwicks
RetailCraft 33 – ”The detail and the dream” – Camilla Henriksson of H&M
RetailCraft 32 – ”In the path of the customer” – Megan Maley of Zalando SE
RetailCraft 31 – ”Glass-box brands” – Provenance.org and Kingfisher PLC
RetailCraft 30 – ”Crisp in, Crisp out?” – Pepsico and Marks and Spencer
