Closing keynote at aDigital’s #FashTech conference in Bilbao

At InternetRetailing we’ve know aDigital – the Spanish Association for the digital economy – for a number of years, so it was a great pleasure to be able to join them in Bilbao for their FashTech Conference on 29 November, 2016.The event was very well-attended, with some 450 delegates at any one time in an impressive venue – the Azkuna Zentroa – a mixed-used community conference/cinema/expo/meeting venue… a bit like a mini Tate Modern just for meetings and events!

I took as my theme some of the learnings from the InternetRetailing IREU Top500 ranking and in particular the challenges of connecting with connected customers, at scale, repeatedly and at profit.

I had not visited Bilbao for about 25 years and so the renaissance in the city was remarkable. More pleasing that that, however, was the really local feel to the city. That evening, as I got lost on my wanders, I bumped into people who’d been at the Conference and came up to me, chatted (and pointed me in the right direction). I’ve never experienced that before.

You can see the video of my presentation here, along with some kind tweets.

Last but not least @ianjindal BIG THANKS pic.twitter.com/DOdnWZJOQb

— bertacabestany (@bertacabestany) November 29, 2016

Con @ianjindal de @etail hablando de marcas que lo saben hacer bien en #FashTechConference pic.twitter.com/JL6bup4r5K

— JuandelaHerrán & Co. (@JuanDeLaHerran) November 29, 2016