Thanks to Brand Quarterly for publishing my article on the challenge of ‘silos’ in retail. Charged with being simultaneously agile/flexible and stable/optimised, organisational silos were an answer to the latter, yet create a barrier to the former. In this article I discuss the balance that retail leaders must strike in order to benefit from flexibility as well as efficiency.http://www.brandquarterly.com/eternal-battle-multichannel-retail-flexibility-vs-efficiency
Latest Articles
RetailCraft 34 – ”Phenotype” – Andy Jayes of Fenwicks
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RetailCraft 32 – ”In the path of the customer” – Megan Maley of Zalando SE
RetailCraft 31 – ”Glass-box brands” – Provenance.org and Kingfisher PLC
RetailCraft 30 – ”Crisp in, Crisp out?” – Pepsico and Marks and Spencer
