“Connecting with the Connected Customer” – eCommerce Trends 2014, Warsaw.

Pleased to have been invited to speak at the spring 2014 ‘eCommerce Trends’ conference in Warsaw. You can see the programme and information about the other speakers here: http://2014wiosna.ecommercetrends.pl/program The topic is “Connecting with the Connected Customer” and I’ll be covering:

The digital customer is becoming more knowledgeable and more demanding. Even as retailers rush to catch up with eCommerce, mCommerce and multichannel, the Customer already takes this for granted. Not only do our Customers expect everything to ‘just work’, they want the best prices, the best range, the best service and – most amazing – the very best entertaining and memorable experiences. In this interactive session, Ian will consider the successful retailers in the UK and Europe and draw out 10 important trends that you should consider for your business. Covering the range of digital marketing, operations, multichannel and technology these trends will be illustrated with case studies and review of the key considerations for ADOPTION and Implementation.

Very much looking forward to my first visit to Warsaw and chatting with ecommerce and multichannel professionals in this very dynamic and fast-growing market. UPDATE: here are the slides from the session – with my thanks to everyone for such a warm welcome and great discussions.